Websites that load fast
and actually convert.
A marketing website shouldn't be a side project. We build sites that are fast, accessible, and ready for AI-powered search. Google's AI Overviews draw from the same signals as organic rankings — structured data, crawlability, semantic markup — and we build all of it in from day one.
/ what's included
What we cover.
- Next.js with static generation for fast load times
- CMS integration (Contentful, Sanity, or headless Shopify)
- AI search optimization — structured data, semantic HTML, and metadata built for Google and AI Overviews
- Responsive design across all devices
- Web analytics and conversion tracking setup
- Contact forms, newsletter capture, and third-party integrations
/ deliverables
What you leave with.
- Production site with full source code
- CMS setup and content migration
- Analytics dashboard
- Deployment pipeline
/ process
How we approach it.
Discovery & goals
We start by understanding what success looks like: who's visiting, what they're looking for, and what action you want them to take. Page goals, brand direction, existing content inventory.
Design & architecture
Wireframes, visual design, and the technical foundation. We pick the right CMS — or no CMS — based on your team's ability to manage content going forward.
Build & content
Development alongside content population. We build with AI search structure baked in from the first file — semantic HTML, structured data, and metadata that feeds both Google rankings and AI Overviews.
Launch & handoff
Performance audit, cross-browser testing, analytics setup, and a training session for whoever manages it going forward. You leave with a site you can actually maintain.
/ stack
Tools we reach for in website engagements.
/ fit
Right fit.
This engagement works well when…
- You need a fast, professional web presence that's easy to hand off to a future team
- You want to own the code and not pay a monthly platform fee indefinitely
- You have marketing goals — leads, signups, conversions — you need the site to work toward
Might not be the right fit if…
- You need users to log in and interact with data — that's a web application, not a website
- You need to ship in under 2 weeks with significant scope — timeline constraints need an upfront conversation
/ faq
Common questions.
How long does a website take to build?+
2–8 weeks depending on scope. A focused landing page can be live in 2 weeks. A full marketing site with CMS and integrations typically takes 6–8 weeks.
What's the difference between a website and a web application?+
A website is primarily content-driven — it informs, attracts, and converts. A web app is interaction-driven — users log in, create things, and use it as a tool. We build both, but they're different engagements with different pricing.
Do I need to provide designs?+
Not at all. We can design from scratch, work from existing brand guidelines, or build from Figma files if you have them.
Will the site rank on Google and show up in AI Overviews?+
Yes. Google's AI Overviews pull from the same ranking signals as organic search — crawlability, structured data, page speed, and content quality. We use Next.js static generation (HTML on a CDN, as fast as it gets) and wire up metadata, sitemaps, and schema markup so both Google and its AI systems can properly understand every page.
What CMS do you recommend?+
Sanity for most teams — clean editing experience and flexible schemas. Contentful for enterprise. Headless Shopify if you're selling products. We recommend what fits your team's workflow, not what's easiest for us.
Do I own the code?+
100%. You get the full source code deployed to your own accounts. No licensing fees, no platform lock-in. If you ever want to take the project to another team, you can.
/ who it's for
Common clients.
Have a project in mind?
Get a ballpark estimate in under 5 minutes — no forms, no sales calls.